I am an Assistant Professor of Marketing at the Lundquist College of Business, University of Oregon. Before arriving in Oregon I was an Assistant Professor of Economics at Pomona College. My research - which employs both behavioral and fMRI experiments - is primarily concerned with understanding the cognitive and neural mechanisms of individual decision making. Identification of underlying decision-making mechanisms should in turn improve our ability to identify and predict some economic variables of interest. I am also working on the formal integration of biological concepts into economic models of individual choice. Previously, I was a Postdoctoral Scholar in Neuroeconomics at Caltech. I completed my PhD in Economics at Duke University.